Jida

Jida is on a mission of 'making Middle Eastern and Mediterranean home cooking deliciously simple'.

Our Story

Jida is on a mission of 'making Middle Eastern and Mediterranean home cooking deliciously simple' - you don’t need to be an expert in the kitchen, be a foodie or travel around the world to source delicious Middle Eastern and Mediterranean tastes. We founded Jida during the peak of the pandemic as people's kitchens and home cooking became the centre of their home and more and more people were looking for delicious, healthy and simple alternatives to food delivery services or just to take their home cooking to the next level.

We source carefully made premium products that are authentic in taste from the Middle East and the Mediterranean regions. All our products are 100% natural, easy to use and made in small batches with the freshest and finest local ingredients.